Gender issues - Saturday, January 23, 2010 15:41 - 12 Comments

Facebook’s bra colour campaign for breast cancer hurts more than it helps

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Martha Lee (Dr)

I first learnt about the ‘Facebook Bra Color Campaign’ through the blog post by sex-positive activist Carlin Ross who works alongside the legendary Betty Dodson.

The campaign, believed to be started by women in Detroit, Michigan, who are trying to raise awareness of Breast Cancer, asked women to post just their bra color and nothing else.

She had some strong words: “WTF is wrong with women? … If they had asked every woman to write a sentence about how breast cancer has affected their lives and post it on their Facebook wall it would have been amazing. Everyone has been touched by breast cancer. Collect those stories – have women share and commune with each other and start a fucking networking group or raise some money for research. Anything but post your bra color to give every guy in your friends list a hard on.” Continue…