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Meiji brings Japanese snack Chocorooms and Uproll to Singapore in exciting launch

Meiji unveils plans to introduce popular Japanese snacks Chocorooms and Uproll in Singapore.

These delectable treats, celebrated through anime-inspired videos, are set to captivate Singaporean palates. The snacks, known for their distinct flavors and shape will be showcased at a Fantastical Journey Experiential Showcase at Jurong Point from the 21st to the 27th of August 2023,

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SINGAPORE: Meiji has officially revealed that two of their highly popular snacks from Japan, namely Chocorooms and Uproll, are set to be introduced in Singapore.

In a recent media statement on Monday (14 Aug), Meiji proudly unveiled their plans to make these two snacks available at leading retailers across Singapore soon.

“Konnichiwa! Chocorooms and Uproll have taken a fantastical journey through gardens and galaxies to arrive in Singapore,” they announce in the statement.

Notably, both Chocorooms, and Uproll are Halal-certified snacks.

Anime-inspired brand videos

To celebrate the introduction of Chocorooms and Uproll in Singapore, Meiji has marked the occasion with the unveiling of two anime-inspired promotional videos titled “A Fantastical Journey.”

These videos depict the captivating narrative of Kinoyama-san, hailing from the Chocorooms domain, and Uproll-chan, originating from the Uproll realm, both of whom have arrived in our garden city.

The short story of both Uproll-chan and Kinoyama-san are available on Meiji Singapore’s Youtube and their other official social media platforms.

Meiji “Uproll-ing in the deep” 

The promotional video for Meiji’s Uproll snack, titled “uproll-ing in the deep,” features Uproll-chan portrayed as a bunny traversing the galaxies, encountering Kinoyama-san along the way, and eventually landing in “Singapore.” 

The snack itself presents a delectable blend of milk and strawberry chocolate flavors, forming a confection that has garnered substantial popularity among diverse Japanese consumers ever since its initial release in 1969. In FY2021, Uproll achieved impressive sales figure in Japan, totaling 5 billion yen (approximately $34.3 million).

The distinct shape of Uproll draws inspiration from the iconic Apollo spacecraft, known for its historic moon landing achievement.

Additionally, a popular fortune-telling game exists among the Japanese, involving the act of rolling the snack into their mouths.

It is believed that if one can cleanly separate the strawberry chocolate and milk chocolate segments of the snack, a positive occurrence will transpire on that very day.

https://www.instagram.com/p/Cv6xAEwv5Yk/

Meiji’s “Make room for chocorooms”

The promotional video featuring Kinoko-san follows a comparable narrative to that of Uproll-chan, where he embarks on a cosmic journey accompanied by his guitar, leading him to a meeting with Uproll-chan.

The confectionery named Chocorooms, also known as “Kinoko no Yama,” has garnered enduring affection from the Japanese populace for a considerable duration.

Featuring a unique fusion of chocolate and cracker, crafted into mushroom-shaped forms, Chocorooms is widely-known all across Japan.

It comes in two delightful options: Milk and Strawberry chocolate flavors.

Matsuoka Tatsuya, Sales & Marketing Deputy Director of Meiji Seika Singapore, expresses his excitement about introducing two of Meiji’s most popular snacks from Japan to Singapore.

“Chocorooms and Uproll have taken a fantastical journey to arrive here, and I think Singaporeans will be delighted to try these beloved locally-produced snacks,” he said. 

A Fantastical Journey Experiential Showcase

To commemorate this significant launch, Meiji is organizing a Fantastical Journey Experiential Showcase at Jurong Point from the 21st to the 27th of August 2023, offering a product sampling pop-up experience.

Attendees can enjoy Instagram-worthy spots, engage in carnival games related to the products, and have the chance to win merchandise.

Guests have the opportunity to participate in the Rubik’s Cube Challenge, aiming to solve a 3-by-3 Rubik’s Cube within given time limit.

Successful completion of the challenge rewards participants with exclusive merchandise, available in limited quantities.

Redemption follows a first-come, first-served approach and is contingent upon successfully completing the Rubik’s Cube Challenge.

Members of the public are welcome to visit the pop-up at the Level 1 Atrium, Jurong Point, from 21-27 August 2023.

Public access will be allowed from 2 pm to 8.30 pm on the 21st and 11 am to 8.30 pm on all other days.

Admission is free.

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Lifestyle

Living modestly in Singapore on $10 a day: 27-year-old Malaysian man shares insights

In Singapore, a 27-year-old Malaysian man has gained attention on TikTok for his frugal approach to life while working in the bustling city. Jonathan Lim, a civil engineer earning around S$3,700 a month, shares his strategy for spending less than S$10 a day.

He divides his week between Singapore and Malaysia, staying in a hostel and focusing on economical food choices.

Despite some concerns about the extremeness of his thriftiness, many commend his financial discipline, while others suggest a slightly more flexible approach.

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SINGAPORE: A 27-year-old man from Malaysia, garnered the interest of social media users on TikTok due to his method of budgeting and practising a frugal lifestyle while employed in the bustling city of Singapore.

Many are left wondering whether it’s feasible to lead a modest life in Singapore without significant sacrifices.

Malaysian civil engineer, Jonathan Lim, has provided some insights through his TikTok documenting how he manages to spend less than S$10 a day while working in the city.

The video’s caption read: “Part 6: Is spending 10 dollars enough for a day working in Singapore?”

His TikTok content primarily revolves around detailing his expenses in Singapore, excluding the costs related to accommodation.

@jonlzx

Part 6: Is spending 10dollars enough for a day working in SINGAPORE? #sgvlog #worklife #minivlog #fypシ #simplelife

♬ 千与千寻 口琴版 – 口琴伟宝

Hybrid Work Arrangement

Lim, who earns about S$3,700 a month as a civil engineer in Singapore, follows a unique hybrid work arrangement.

He commutes from his home in Kulai, Johor, to Singapore three days a week, with the remaining days dedicated to remote work.

Lim strategically divides his time, with more than half of his week spent in his Johor home.

During the workweek, specifically on Mondays, Tuesdays, and Wednesdays, he opts to stay at a capsule hostel in Singapore.

This arrangement serves the purpose of reducing his expenses on permanent lodging in Singapore, although it necessitates regular commuting between Malaysia and Singapore.

His weekly schedule commences with a Monday morning journey to Singapore at 6 a.m., where he resides in the hostel for two nights.

Hostel Living and Food Choices

During his days in Singapore, Lim stays in a capsule hostel, which costs him about S$35 (approximately US$25.74) a night.

While this arrangement doesn’t include food expenses, the hostel provides free breakfast, helping him save on at least one meal each day.

Lim’s food choices are budget-friendly, focusing on cai fan (economic rice) for lunch and dinner, which costs him about S$3.60 per meal.

Occasionally, he indulges in items like bread and soya bean milk, emphasizing the affordability of such food options in Singapore.

For exercise, he opts for a cost-effective approach, eating grilled chicken drumsticks purchased from FairPrice, and running at public stadiums.

While a dinner consisting solely of protein might not seem substantial to some, Lim clarifies that the two drumsticks he purchased were exceptionally large, providing more than enough sustenance for an adult like him.

Therefore, when factoring in his daily transport costs of S$3, Lim’s daily expenses in Singapore amount to S$13.10, excluding accommodation expenses.

Balancing Thriftiness and Enjoyment

In his most recent TikTok video, Lim responded to both favorable and critical comments regarding his lifestyle of managing on S$10 or more per day in Singapore.

He expressed his belief that such frugal practices can become a standard way of life.

https://www.tiktok.com/@jonlzx/video/7276135975355485441?embed_source=121355059%2C121351166%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_blank&refer=embed&referer_url=mothership.sg%2F2023%2F09%2Fmalaysian-10-dollars-a-day-singapore%2F%3Ffbclid%3DIwAR1o-WKyDvXTTGxKWlXGd9u3xXdCO_4zyBOMRSF13kzzdcWs5dU2QI4E_9g&referer_video_id=7276135975355485441

Moreover, he aimed to dispel the misconception that his approach is detrimental to his well-being and happiness, emphasizing that he doesn’t sacrifice enjoyment to save a few dollars.

He acknowledges the trade-offs, such as spending time away from family and loved ones.

However, he sees this period as an opportunity for professional growth.

While Lim’s lifestyle is not his everyday routine, it highlights how one can manage expenses in an expensive city like Singapore.

He also appreciates the safety and amenities the city offers, such as safe streets for late-night jogging.

In the long run, Lim said he will need to decide whether to settle long-term in Singapore or return to Malaysia.

Supporters cheer Lim’s thrifty approach

The majority of people expressed their support for Lim’s frugal lifestyle, offering him their best wishes and advising him to disregard those who ridicule his way of life.

“Good to start saving up at a young age,” they said, while also cautioning against taking frugality to such an extreme that it becomes excessively absurd.

However, some users believe that Lim should consider a slightly higher expenditure than his current approach, asserting that life is too short to subject oneself to such deprivation.

“Can add another $2 la, don’t have to thrift like that,” one user said.

This was first published on Gutzy.Asia

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Lifestyle

Rachel Wan speaks out on father’s solitary passing in Singapore hospital due to staffing shortages

Rachel Wan of ‘Kin’ highlighted her father’s solitary passing in a Singapore hospital due to understaffing in an Instagram post. She contrasted Singapore’s overworked healthcare culture with Australia’s, emphasizing the need for a better work-life balance in the nation.

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SINGAPORE: On 25 August, Rachel Wan, the 26-year-old star of ‘Kin’, took to Instagram to share a poignant account of her father’s passing, revealing that he had died alone in a Singapore hospital due to understaffing issues.

Wan’s emotional revelation sheds light on the need for a transformation in the prevailing culture of overworking in the nation.

Disparities between healthcare work in Singapore and Australia

In a candid Instagram video, Wan expressed her long-standing desire to address a topic she finds deeply meaningful.

She remarked, “I came to Australia because I felt like there was a better work-life balance here,” before unveiling a recent discovery that profoundly affected her.

The ‘Kin’ star recounted her encounter with a nurse who had previously worked in the same Singapore hospital where her father had spent his final moments.

This nurse later moved to Australia, much like Wan herself.

A stark contrast between working conditions in the two countries emerged.

Wan unveiled that in Singapore, nurses might be tasked with managing “up to 12 patients at any given time”. Conversely, in Australia, nurses are limited to caring for six patients each.

Moreover, Australian healthcare staff are afforded designated rest periods between shifts, a practice reportedly absent in Singapore.

Heartbreaking account of Wan’s father’s passing

Wan’s emotions were palpable as she recounted the circumstances leading to her father’s demise, underscoring the fact that he passed away in solitude at the hospital without any loved ones by his side.

Her poignant Instagram tribute suggested that he passed away in March 2022.

Describing the events of his passing day, she detailed how her father had been transferred from the emergency ward to the general ward as his time grew short.

However, to access him, Wan and her family had to undergo a Covid-19 test, mandatory at the time for hospital visits. Tragically, her father passed away during the testing process.

Distressingly, no one from the hospital informed them of his passing.

Wan expressed her shock, revealing that they discovered his lifeless body alone in the ward without any staff present.

When she inquired about the lack of communication, a doctor allegedly cited understaffing as the reason.

Wan stressed the importance of sharing her experience, noting that the healthcare sector is not the only one grappling with such challenges in Singapore.

She asserted that overworking should not be celebrated as an achievement and urged for a shift towards a healthier work-life balance in the nation.

Her Instagram post resonated with many, drawing a flood of comments from netizens who shared their similar experiences and nurses who opened up about the demanding work environment they face.

Amidst the discussions, Wan clarified that her father’s passing was due to oesophageal cancer, not Covid-19.

A plea for empathy and understanding

In response to differing opinions, including some who highlighted Singapore’s relative advantages compared to other countries, Wan emphasized that her intention was to raise awareness about the lack of work-life balance in Singapore.

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Influencer and doctor Zoen Tay also contributed to the discourse, acknowledging room for improvement in both countries’ healthcare systems.

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Wan extended her empathy to Singaporean nurses, finding a sense of healing in realizing that her father wasn’t neglected due to a lack of care, but rather due to the strain of their demanding workload.

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