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Toast Box faces backlash and boycott calls amid price increases

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SINGAPORE: Singapore’s popular contemporary coffee chain, Toast Box, has increased the prices of its products, drawing attention from customers and sparking discussions online.

Established in 2005, the chain is now charging S$3.70 (US$2.84) for a cup of iced Kopi O and S$3.90 (US$3.0) for an iced Teh C, marking a rise of about 50 cents from previous prices.

Netizens took to Reddit to express their dissatisfaction, highlighting the rising costs of various menu items.

One post noted that the Traditional Kaya Toast Set is now priced at S$7.40 (US$5.68), expressing disbelief over the price increase.

In separate discussions, users lamented the price increases for some of Toast Box’s ‘All-time Favourites’ menu items, such as the Mee Rebus Set at S$12.40 (US$9.51), the Salted Egg Minced Pork Rice Set at S$12.70 (US$9.74), and the Drumstick Braised Pork Rice Set at S$15.20 (US$11.66).

This is not the first time Toast Box has faced public backlash over price hikes.

Last year, netizens circulated photos comparing the chain’s prices from 2021 to 2023, showcasing the steady increase.

In January 2024, the Traditional Kaya Toast Set saw another price rise from S$6 (US$4.60) to S$6.20 (US$4.76) at the Jurong Point outlet, with the same set now costing S$8.20 (US$6.30) at the Marina Bay Sands outlet.

The trend continues with other popular items, such as the Old School Hainanese Pork Chop Rice Set, now priced at S$15 (US$11.50), and the Spiced Drumstick Curry Rice Set at S$16 (US$12.27) at Toast Box’s Wheelock Place branch.

Toast Box cites rising costs for price hike

In response to inquiries, a spokesperson for Toast Box stated that the price adjustments, effective from 31 July 2024, were due to rising ingredient and operating costs.

The spokesperson emphasized that the decision was made with careful consideration, acknowledging the impact on customers but stressing the necessity of the changes to adapt to the current economic landscape while maintaining the chain’s commitment to quality.

While Toast Box declined to comment on the specific percentage increase, they expressed appreciation for their customers’ continued support and understanding during these challenging economic times.

“We deeply value our customers, and appreciate their continued support and understanding as we navigate these challenging economic times.”

Netizens criticize Toast Box price hike, call for boycott

The recent price increases by Toast Box have sparked a wave of criticism on social media platforms like Facebook and Reddit.

Many netizens expressed their dissatisfaction with the chain’s decision, with several calling for a boycott.

Some users urged others to stop supporting Toast Box, suggesting that this would present a greater challenge to the company than the economic difficulties it claimed to be facing.

One user noted that if people are unhappy with the price increase, they should stop visiting the chain to send a message.

They added that continuing to buy from Toast Box would imply acceptance of the price hike and encourage the company to believe that customers will tolerate further increases.

One user emphasized the need for a boycott, stating that it is the only way to compel restaurants to halt price inflation.

While acknowledging that price increases are sometimes unavoidable, one user criticized the extent of the recent hikes, suggesting that they have exceeded the value provided.

They argued that larger brands like Toast Box are not only charging for the food but also for costly store decor, including multiple TV screens displaying menus and promotional videos, as well as various public relations efforts and collaborations.

Customers keep flocking to Toast Box despite price increases

Despite the price hikes, some users observed that Toast Box outlets remain packed with customers.

One user pointed out that while many are complaining about the price increases, they continue to patronize the outlets, which remain crowded with queues.

This, they argued, justifies the chain’s decision to raise prices.

Another commenter added that even with the price hikes, finding a seat at Toast Box during peak hours remains difficult, reflecting the chain’s continued popularity despite the higher costs.

Netizens cite rising costs as inevitable factor in Toast Box price hike

Some users acknowledged that the price increase at Toast Box is inevitable due to rising operational costs.

One user suggested that the hike is likely driven by high rental expenses, which are a common challenge for businesses in Singapore.

Another user pointed out that prices generally increase over time and expressed understanding for the situation, noting that living in Singapore is expensive, and many businesses would likely make similar decisions in response to growing costs.

Others echoed this sentiment, mentioning that rising wages, rent, and overall operating expenses are factors affecting not just Toast Box but other coffee chains, hawker centers, and coffee shops across the country.

The post Toast Box faces backlash and boycott calls amid price increases appeared first on Gutzy Asia.

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Current Affairs

Reforming Singapore’s defamation laws: Preventing legal weapons against free speech

Opinion: The tragic suicide of Geno Ong, linked to the financial stress from a defamation lawsuit, raises a critical issue: Singapore’s defamation laws need reform. These laws must not be weaponized to silence individuals.

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by Alexandar Chia

This week, we hear the tragic story of the suicide of Geno Ong, with Ong citing the financial stress from the defamation lawsuit against her by Raymond Ng and Iris Koh.

Regardless of who’s right and who’s wrong, this Koh/Ng vs Ong affair raises a wider question at play – the issue of Singapore’s defamation laws and how it needs to be tightened.

Why is this needed? This is because defamation suits cannot be weaponised the way they have been in Singapore law. It cannot be used to threaten people into “shutting up”.

Article 14(2)(a) of the Constitution may permit laws to be passed to restrict free speech in the area of defamation, but it does not remove the fact that Article 14(1)(a) is still law, and it permits freedom of speech.

As such, although Article 14(2)(a) allows restrictions to be placed on freedom of speech with regard to the issue of defamation, it must not be to the extent where Article 14(1)(a)’s rights and liberties are not curtailed completely or heavily infringed on.

Sadly, that is the case with regard to precedence in defamation suits.

Let’s have a look at the defamation suit then-PM Goh Chok Tong filed against Dr Chee Soon Juan after GE 2001 for questions Dr Chee asked publicly about a $17 billion loan made to Suharto.

If we look at point 12 of the above link, in the “lawyer’s letter” sent to Dr Chee, Goh’s case of himself being defamed centred on lines Dr Chee used in his question, such as “you can run but you can’t hide”, and “did he not tell you about the $17 billion loan”?

In the West, such lines of questioning are easily understood at worse as hyperbolically figurative expressions with the gist of the meaning behind such questioning on why the loan to Suharto was made.

Unfortunately, Singapore’s defamation laws saw Dr Chee’s actions of imputing ill motives on Goh, when in the West, it is expected of incumbents to take the kind of questions Dr Chee asked, and such questions asked of incumbent office holders are not uncommon.

And the law permits pretty flimsy reasons such as “withdrawal of allegations” to be used as a deciding factor if a statement is defamatory or not – this is as per points 66-69 of the judgement.

This is not to imply or impute ill intent on Singapore courts. Rather, it shows how defamation laws in Singapore needs to be tightened, to ensure that a possible future scenario where it is weaponised as a “shut-up tool”, occurs.

These are how I suggest it is to be done –

  1. The law has to make mandatory, that for a case to go into a full lawsuit, there has to be a 3-round exchange of talking points and two attempts at legal mediation.
  2. Summary judgment should be banned from defamation suits, unless if one party fails to adduce evidence or a defence.
  3. A statement is to be proven false, hence, defamatory, if there is strictly material along with circumstantial evidence showing that the statement is false. Apologies and related should not be used as main determinants, given how many of these statements are made in the heat of the moment, from the natural feelings of threat and intimidation from a defamation suit.
  4. A question should only be considered defamatory if it has been repeated, after material facts of evidence are produced showing, beyond reasonable doubt, that the message behind the question, is “not so”, and if there is a directly mentioned subject in the question. For example, if an Opposition MP, Mr A, was found to be poisoned with a banned substance, and I ask openly on how Mr A got access to that substance, given that its banned, I can’t be found to have “defamed the government” with the question as 1) the government was not mentioned directly and 2) if the government has not produced material evidence that they indeed had no role in the poisoning affair, if they were directly mentioned.
  5. Damages should be tiered, with these tiers coded into the Defamation Act – the highest quantum of damages (i.e. those of a six-figured nature) is only to be reserved if the subject of defamation lost any form of office, revenue or position, or directly quantifiable public standing, or was subjected to criminal action, because of the act of defamation. If none of such occur, the maximum amount of damages a plaintiff in a defamation can claim is a 4-figure amount capped at $2000. This will prevent rich and powerful figures from using defamation suits and 6-figure damages to intimidate their questioners and detractors.
  6. All defendants of defamation suit should be allowed full access to legal aid schemes.

Again, this piece does not suggest bad-faith malpractice by the courts in Singapore. Rather, it is to suggest how to tighten up defamation laws to avoid it being used as the silencing hatchet.

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Current Affairs

Man arrested for alleged housebreaking and theft of mobile phones in Yishun

A 23-year-old man was arrested for allegedly breaking into a Yishun Ring Road rental flat and stealing eight mobile phones worth S$3,400 from five tenants. The Singapore Police responded swiftly on 1 September, identifying and apprehending the suspect on the same day. The man has been charged with housebreaking, which carries a potential 10-year jail term.

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SINGAPORE: A 23-year-old man has been arrested for allegedly breaking into a rental flat along Yishun Ring Road and stealing eight mobile phones from five tenants.

The incident occurred in the early hours on Sunday (1 September), according to a statement from the Singapore Police Force.

The authorities reported that they received a call for assistance at around 5 a.m. on that day.

Officers from the Woodlands Police Division quickly responded and, through ground enquiries and police camera footage, were able to identify and apprehend the suspect on the same day.

The stolen mobile phones, with an estimated total value of approximately S$3,400, were recovered hidden under a nearby bin.

The suspect was charged in court on Monday with housebreaking with the intent to commit theft.

If convicted, he could face a jail term of up to 10 years and a fine.

In light of this incident, the police have advised property owners to take precautions to prevent similar crimes.

They recommend securing all doors, windows, and other openings with good quality grilles and padlocks when leaving premises unattended, even for short periods.

The installation of burglar alarms, motion sensor lights, and CCTV cameras to cover access points is also advised. Additionally, residents are urged to avoid keeping large sums of cash and valuables in their homes.

The investigation is ongoing.

Last month, police disclosed that a recent uptick in housebreaking incidents in private residential estates across Singapore has been traced to foreign syndicates, primarily involving Chinese nationals.

Preliminary investigations indicate that these syndicates operate in small groups, targeting homes by scaling perimeter walls or fences.

The suspects are believed to be transient travelers who enter Singapore on Social Visit Passes, typically just a day or two before committing the crimes.

Before this recent surge in break-ins, housebreaking cases were on the decline, with 59 reported in the first half of this year compared to 70 during the same period last year.

However, between 1 June and 4 August 2024, there were 10 reported housebreaking incidents, predominantly in private estates around the Rail Corridor and Bukit Timah Road.

The SPF has intensified efforts to engage residents near high-risk areas by distributing crime prevention advisories, erecting alert signs, and training them to patrol their neighborhoods, leading to an increase in reports of suspicious activity.

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