Trump depicted as Naruto in AI video triggers backlash over anime imagery in politics

An AI-generated video showing US President Donald Trump depicted as Naruto Uzumaki has sparked backlash online, with some viewers criticising its use of Japanese pop culture imagery in a political context.

The video, posted on social media over the weekend, shows Trump styled as the main character from the Japanese anime and manga series Naruto, wearing an orange-and-black outfit and performing animated “ninjutsu” techniques associated with the character.

According to The Japan Times, the post drew criticism from some social media users, including anime fans who raised concerns over the portrayal and its use without authorisation.

Petition against use of anime imagery gains traction

The controversy has also brought renewed attention to an online petition opposing the use of Japanese anime and manga imagery in political content without permission.

According to Tokyo Weekender, the petition has been reopened and has already gathered more than 19,000 signatures.

The organiser said concerns had been raised both in Japan and within international fan communities, with calls for creators’ intentions and intellectual property rights to be respected.

Repeated use of pop culture references in political content

The AI-generated Naruto video is the latest in a series of posts involving Japanese pop culture references in political messaging.

Earlier reports cited by Tokyo Weekender noted that official White House and US government social media accounts have previously used imagery linked to franchises such as Yu-Gi-Oh! and Dragon Ball Super in video content related to political or military messaging.

Some of these posts have prompted criticism from rights holders and creators, with companies distancing themselves from the use of their material in political contexts.